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INTERNATIONAL MARKETING: PRINCIPLES, PRACTICES AND MARKETING FACTS Thunder Storm Design chain This book reflects today's increasingInternational Business has been practiced for thousands of years. In modern times, advances in technology have improved transportation and communication methods; as a result,more and more firms have set up shops at various locations around the globe. A natural component of international business is international marketing. International Marketing occurs when firms plan and conduct transactions across international borders in order to satisfy the