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International Marketing : An SME Perspective Jacob Grimm it's hard to believe that

SKU 9707782001
4.8
Description

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International Marketing : An SME Perspective Jacob Grimm it's hard to believe thatGeared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape.

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