B Brand. Balance. #38 Patagonia society consolation

consolation

historic ceramics from Africa

Oskar Mann

Santa Claus

This publication presents four essays and one conversation with contemporary artists and curators from different backgrounds and origins (Jerusalem

B Brand. Balance. #38 Patagonia society consolationPatagonia, an outdoor clothing brand with an environmental focus, was founded in 1973 by Yvon Chouinard, who since 1964 had been manufacturing pitons (metal anchors used in rock climbing) that would not damage the rock. While insisting on offering the best quality, the brand has contributed to a sustainable society and natural environment by developing eco friendly materials and returning 1% of its sales back to society. Patagonia has redefined the